|Hanging out by my local Evans, yeaah|
On top of that I was treated to a tipple of Evans RideIT! trivia: I was told that members of the Evans office team are actually the models in the RideIT! Magazine. Can you believe it? I was also going to meet the real life models of the catalogue..SWOON! Oh those macho men!
|A suffragette looks better on the cover don't ya think?|
Straight to business and I gave my feedback about how I feel they can improve their catalogue to appeal more to the female cyclist. Like my inability to fix my own bicycle, I am far from an expert in the field of consumer research, but I am a woman, I ride a bike and I am a customer of Evans which to me is enough to warrant a voice.
|Spoke the suffragettes in the picture!|
After that, James gave me a tour of the Evans on-site shop which is the ULTIMATE bicycle shop. This is because it is connected to the stock warehouse for Evans's online retail website and therefore customers can have access to the entire Evans stock – a MAMIL's dream!
And then we went to the warehouse which is home to walls and walls of boxed bicycles, all waiting for their new owners. It's like going to Wickes but instead of plywood and nails and the dread of a Sunday DIY chore, it's a room full of brand new shiny bicycles waiting to be ridden with the promise of endless pedal fun.
All in all, it was a very fun and productive day. Ultimately, it is a tricky job to produce a catalogue which represents the differing perspectives of both male and female customers, let alone the many different types of cyclists there are out there – but hopefully my feedback will at least mean that more than 8% of the pictures of the cyclists in the next magazine will be women! To convey my point, I have replaced the mens heads in my copy of the catalogue with the heads of some suffragettes - that looks way better don't you think!?